Job Title Paid Search and Analysis Manager
Salary/rate £50000 - £60000/annum
Location Yeovil, Somerset
Posted 17/11/2011 (09:37)
Agency/Employer Screwfix direct
Yeovil Up to £60,000, Maternity Cover - Up to 12 months
Screwfix are a dynamic, forward thinking, multi-channel company with significant growth plans for the future. We are currently recruiting for a resourceful and flexible Paid Search and Analysis Manager to design and deliver our online customer recruitment and retention strategy, across multiple websites/propositions.
•Work within the eCommerce five year strategy, to develop our Pay per Click strategy to successfully attract, retain and maximise spend from search for our online customers across all websites/propositions
•End to end management of online paid search campaigns including the design, execution, analysis and reporting (for example, measuring ROI/ROAS against campaign performance)
•Investigate new innovations and products - leveraging technology and third-party products/relationships to improve customer recruitment and retention
•Analyse performance of search using many metrics - including return on investment to optimise campaigns, keywords and expand market share in the search area
•Successfully manage a team of one including setting clear objectives and performance expectations
Skills and Knowledge
•Prior senior management experience within eCommerce is essential. We're looking for significant experience in managing customer acquisition and retention strategy and campaigns (search, PPC, affiliates, comparison, direct to URL, email)
•Prior experience within a multi-channel and/or multi-proposition environment is highly desirable - we're looking for someone who is able to understand and manage the complexities of a multi-channel and multi-proposition business like Screwfix.
•Proven and successful track record in delivering in paid search is essential. We're looking for someone who, in previous roles, has made a significant improvement to key measures including traffic and return on investment.
Job Type Temporary
Contract Length Up to 12 months
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