Author Topic: Social Media Executive Job Description  (Read 3113 times)

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Offline Learnist Careers

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Social Media Executive Job Description
« on: October 26, 2013, 07:18:33 PM »

Roles will vary from company to company depending on the industry they are in but if you are looking for some guidance about the kinds of things that you can expect to see in a job description related to skills and tasks then the below information may help you.

Job Description: Social Media Executive

Job responsibilities and general experience required for this role is as below:
  • You will be responsible for defining a social media strategy for the company.
  • Using Facebook, My Space, Twitter, You Tube and other social media.
  • Manage social media marketing campaigns and day to day activities.
  • Writing editorial Content.
  • Write, publish and maintain current content on Facebook etc with a view to keeping the audience engaged.
  • Design, create and manage promotions and ad campaigns from Facebook etc.
  • Gain exposure to new and emerging channels such as Instagram.
  • To communicate and explain clearly during client meetings, especially explaining technical information to non technical users.
  • You must have a proven background in Marketing and or PR and some working knowledge of social media.
  • You must be organised, pay great attention to detail and keep up to date with the latest technology.
  • You must be able to write with great design and flair that is filled with technical terms.
  • Working knowledge of Adobe Photoshop, Illustrator, In Design etc.
  • Excellent people management skills include where possible some account management skills.
  • Monitor effective benchmarks for measuring social media programs.
  • Ability to build and maintain sales relationships face to face and over the telephone.
  • Experience with Wordpress an advantage.
  • Ability to translate marketing content into interesting and engaging, social friendly content copy.
  • Twitter - Monitor how effective individual posts are?
  • Maintain the social media content calendar adding to it as necessary.
  • You must have excellent communication skills and be able to communicate at all levels.
  • Although this is just a sample of what you could be asked during an interview, it gives you an idea and depending on your different skills you can think of other questions that may be relevant to the expertise you currently have.

Social Media Executive Covering Letter
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